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ICC Asia Cup Campaign

Our Work.

CONTENT STRATEGY

In the rapidly growing world of social media, influencer marketing has become a powerful tool to reach a wide audience. With the upcoming Asia Cup 2023, brands are eager to tap into the enthusiasm that surrounds this prestigious cricket tournament. Leveraging the popularity of both Instagram and YouTube, a well-crafted influencer marketing campaign can create buzz and generate excitement among fans. By collaborating with influencers who have a strong following in the cricket community, brands can effectively promote their products or services to a targeted audience. Through engaging content, behind-the-scenes access, and product placements, influencers can seamlessly integrate brand messaging into their posts and videos. With the right strategy and creative approach, an influencer marketing campaign on Asia Cup 2023 can help brands increase brand awareness, drive sales, and establish a lasting connection with their target market.

SUMMARY

Marketing Channel: Influencer Type:

YouTube, Instagram Premium lifestyle, IT/Tech reviewer, visual artist, Gamer.

​Content Type:

Long dedicated YouTube videos
& short Instagram

Results

Impressions

Views

Engagement Rate

120M

72M

12%

Thums-UP Campaign

CONTENT STRATEGY

Influencer marketing has become an essential tool for brands looking to create a buzz around their products or services. Thums-UP successfully utilized this strategy, Thums-UP is a cold drink company, which has launched an exciting campaign on Instagram. With its vibrant and refreshing beverages, Thums-UP aims to captivate the younger generation on this popular social media platform. The campaign revolves around partnering with various influential individuals, known as influencers, who have a large following on Instagram. These influencers will create compelling content that showcases the Thums-UP products in a creative and engaging way. By leveraging the influencers' reach and influence, Thums-UP expects to generate a significant amount of brand awareness and drive consumer engagement. This article dives deep into the intricacies of this influencer marketing campaign, exploring the strategies used, the results achieved, and the impact on the Thums-UP overall marketing efforts.

SUMMARY

Marketing Channel: Influencer Type:

Instagram Premium lifestyle

​Content Type:

Short Instagram

Results

Impressions

Views

Engagement Rate

140M

90M

14%

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